People spend a lot of time online – both professionally and personally – especially now that smartphones make it so easy. But, is it possible that mobile Internet can become too mobile?

It’s not hard to recognize the impact that the Internet has had on how businesses operate. The Internet is where companies are turning to launch new products and spend a great chunk of their marketing budgets.

Marketing experts have seen the change in mobile marketing, and admit that there are both positives and negatives when it comes to adopting a mobile-based marketing scheme.

Who are mobile Internet users?

How are businesses targeting and communicating with customers? Games, applications and social media are just a few ways that marketers can use the Internet to instantly connect with their customer base.

Since so many people are using mobile Internet, it’s a safe bet that the customers companies are trying to reach spend time online. Each business has a specific demographic and a niche audience. Grandparents, grandkids, men, women, teens, pre-teens – they’re all online. But, you have to reach each demographic in a different way.

Businesses trying to reach a younger audience know the mobile sites to hit – social media is the best place to start. Marketing targeted at an older audience would have to take a different approach to reach current and potential customers. The more you know about your audience, the more you know what kind of mobile outreach will appeal to them.

Mobile Internet advantages

People are always online. Perhaps the biggest advantage mobile advertisers have is that wherever people go, they take their cellphones. Smartphones have huge Wi-Fi networks, making it convenient to get online at literally any hour of the day.

You can advertise for free. Social media makes it easy to reach a large number of people for little, if any, cost. Many social media platforms are 100% free, but still have the features and tools to connect with thousands and millions of people. You can give quick updates at any time, promote new products and share deals and offers. Plus, social media apps make it extremely easy to get online remotely.

It’s instant. As a marketer, you want to get the word out fast. Mobile traffic is immense, and you can promote news in just seconds with the help of a mobile connection. You won’t have to jump through the hoops that other advertising campaigns do, because you have time on your side.

You reach mobile-online users. Because smartphones have so many capabilities, many people don’t even use laptops or desktops anymore. By going mobile, you expose your brand to potential customers who wouldn’t otherwise get the chance.

Possible mobile Internet disadvantages

Time. Yes, you can update fast and efficiently using mobile Internet, but that also means you need fresh content regularly to keep up with the competition. Updates can be lost among the sea of other social media users, and can easily get overlooked if your posts aren’t frequent enough.

Development. Mobile sites have certainly made strides and continue to do so, but they are still limited in some capabilities. Development opportunities could be stifled and limit your overall vision.

Do you want to take your business to the mobile space?

If going mobile seems like a way to broaden your business, it’s easy to get started. Before you can explore the mobile space, you need a reliable and secure way of getting online yourself. Many Internet service providers are out there, and places like Internet Service Provider by Zip Code can help narrow down your search.